Connection profile

kilec49562

About: Home » Marketing » 8 Strategies for Facebook Marketing 8 Strategies for Facebook Marketing Raúl, The Technology Savvy September 29, 2021 Marketing No Comments 0Save Share WhatsApp In this post I am going to show you the best strategies for Facebook marketing. This social network is not dead, and can still be a powerful tool for your business, brand or your entrepreneurship. I know you’ve seen news that Facebook has low organic reach, that Facebook is not good for your business anymore, and now you might be wondering if it is still worth having a fan page? Let me tell you that the strategies for Facebook marketing which I’m going to show you can help you to get organic reach and beat the algorithm. Table of Contents Why do I always talk about an algorithm? How does the Facebook algorithm work? The Business of Facebook: Advertising Strategies for Facebook marketing that will help your business Create shareable content, or in other words, create content that wows Every post you publish should matter Live videos Do not use clickbait Videos should be your main content Reply to all your comments Timing is everything Facebook ads Conclusions for strategies for Facebook marketing WHY DO I ALWAYS TALK ABOUT AN ALGORITHM? It’s because every social media platform has an algorithm that chooses what to show you in your feed and every time you search. For you to implement these strategies for Facebook marketing, you need to know how the algorithm works. Believe it or not, people search for businesses and content on Facebook. This is the reason why it’s still important to have a Facebook fan page for your business or brand, and to have content on it. Also, Facebook sometimes shows you content in your feed that you might be interested in—that is the algorithm working. Facebook is always working to find out more about you and show you new content, all with the goal of getting you to spend more time on the social platform. If you create content for your fan page, the algorithm will start looking for an audience for it. So the only way for the algorithm to know you well is to create content constantly, and this content has to be targeted at an audience. Practically, you have to teach the algorithm what your business is about, and what kind of audience you are trying to reach. So to create good strategies for Facebook marketing, you have to work with the algorithm. For example, I like to watch wrestling, and I follow some fan pages about it. From time to time Facebook recommends news about wrestling from other fan pages that I don’t follow, but Facebook knows that I’m going to read that news. That is the power of the algorithm, and you need it to favor you so your strategies for Facebook marketing will be successful. Why is Facebook’s goal to get you to spend time on it? It’s because if you stay on Facebook they can show you more advertising, and that’s how they make money. So if your strategies for Facebook marketing help people stay on the platform for longer, you will have more organic reach because the algorithm will like it. the technology savvy 8 Strategies for Facebook Marketing algorithm HOW DOES THE FACEBOOK ALGORITHM WORK? Well, the reality is that nobody knows, but after a little investigation, this is more or less how the News Feed works. First, Facebook collects all the information it has to show you, gathered from your friends and from the fan pages you follow. Then the Facebook algorithm uses the signals. The signals are indicators that the algorithm uses to know what to show you. Some of the signals are: People sharing a link over Messenger Commenting on or liking a person’s photo or status updates Multiple replies to a status update or photo = more likely to see it again Engagement with publisher content posted via friends and messenger shares Replies to comments from a video.